{"id":433,"date":"2012-03-11T11:25:33","date_gmt":"2012-03-11T10:25:33","guid":{"rendered":"https:\/\/artelatz.eus\/2012\/03\/el-reto-de-olaia-conciencio-a-la-ciudadania-sobre-la-importancia-del-reciclaje-2\/"},"modified":"2019-03-20T13:54:31","modified_gmt":"2019-03-20T12:54:31","slug":"el-reto-de-olaia-conciencio-a-la-ciudadania-sobre-la-importancia-del-reciclaje-2","status":"publish","type":"post","link":"https:\/\/artelatz.eus\/es\/2012\/03\/el-reto-de-olaia-conciencio-a-la-ciudadania-sobre-la-importancia-del-reciclaje-2\/","title":{"rendered":"El reto de Olaia concienci\u00f3 a la ciudadan\u00eda sobre la importancia del reciclaje"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Durante el mes de marzo de 2012 la Mancomunidad de San Marcos, Ecoembes y Ecovidrio encargaron a Artelatz una campa\u00f1a sobre la separaci\u00f3n de residuos en un innovador formato. Artelatz ide\u00f3 El reto de Olaia, una iniciativa completamente rompedora en la que una pareja convivi\u00f3 durante un mes ante los ciudadanos de Donostia, Lasarte-Oria, Pasai-Antxo y Errenteria reproduciendo escenas cotidiandas que se dan en un apartamento cualquiera. La campa\u00f1a se centr\u00f3, principalmente, en las l\u00edneas de separaci\u00f3n verde, amarilla y azul combinando el apartamento con una campa\u00f1a en redes sociales, inserciones publicitarias y buzoneo de un p\u00f3ster informativo. El formato sorprendi\u00f3 a la poblaci\u00f3n y suscit\u00f3 el inter\u00e9s de los medios de comunicaci\u00f3n logrando con creces el objetivo: llegar a miles de personas y que el mensaje principal calara en la poblaci\u00f3n.<\/p>\n<p>&nbsp;<br \/>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Durante el mes de marzo de 2012 la Mancomunidad de San Marcos, Ecoembes y Ecovidrio encargaron a Artelatz una campa\u00f1a sobre la separaci\u00f3n de residuos en un innovador formato. Artelatz ide\u00f3 El reto de Olaia, una iniciativa completamente rompedora en la que una pareja convivi\u00f3 durante un mes ante los ciudadanos de Donostia, Lasarte-Oria, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6198,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[51],"tags":[],"class_list":["post-433","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-residuos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El reto de Olaia concienci\u00f3 a la ciudadan\u00eda sobre la importancia del reciclaje &#8226; Artelatz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/artelatz.eus\/es\/2012\/03\/el-reto-de-olaia-conciencio-a-la-ciudadania-sobre-la-importancia-del-reciclaje-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El reto de Olaia concienci\u00f3 a la ciudadan\u00eda sobre la importancia del reciclaje &#8226; Artelatz\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Durante el mes de marzo de 2012 la Mancomunidad de San Marcos, Ecoembes y Ecovidrio encargaron a Artelatz una campa\u00f1a sobre la separaci\u00f3n de residuos en un innovador formato. Artelatz ide\u00f3 El reto de Olaia, una iniciativa completamente rompedora en la que una pareja convivi\u00f3 durante un mes ante los ciudadanos de Donostia, Lasarte-Oria, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/artelatz.eus\/es\/2012\/03\/el-reto-de-olaia-conciencio-a-la-ciudadania-sobre-la-importancia-del-reciclaje-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Artelatz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Artelatz-143100262512937\/\" \/>\n<meta property=\"article:published_time\" content=\"2012-03-11T10:25:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-20T12:54:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/artelatz.eus\/wp-content\/uploads\/2012\/03\/199.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"610\" \/>\n\t<meta property=\"og:image:height\" content=\"415\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Artelatz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@artelatz_inguru\" \/>\n<meta name=\"twitter:site\" content=\"@artelatz_inguru\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Artelatz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/artelatz.eus\\\/es\\\/2012\\\/03\\\/el-reto-de-olaia-conciencio-a-la-ciudadania-sobre-la-importancia-del-reciclaje-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/artelatz.eus\\\/es\\\/2012\\\/03\\\/el-reto-de-olaia-conciencio-a-la-ciudadania-sobre-la-importancia-del-reciclaje-2\\\/\"},\"author\":{\"name\":\"Artelatz\",\"@id\":\"https:\\\/\\\/artelatz.eus\\\/#\\\/schema\\\/person\\\/6202ce685bb722b36e5f968e6c52f435\"},\"headline\":\"El reto de Olaia concienci\u00f3 a la ciudadan\u00eda sobre la importancia del reciclaje\",\"datePublished\":\"2012-03-11T10:25:33+00:00\",\"dateModified\":\"2019-03-20T12:54:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/artelatz.eus\\\/es\\\/2012\\\/03\\\/el-reto-de-olaia-conciencio-a-la-ciudadania-sobre-la-importancia-del-reciclaje-2\\\/\"},\"wordCount\":159,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/artelatz.eus\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/artelatz.eus\\\/es\\\/2012\\\/03\\\/el-reto-de-olaia-conciencio-a-la-ciudadania-sobre-la-importancia-del-reciclaje-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/artelatz.eus\\\/wp-content\\\/uploads\\\/2012\\\/03\\\/199.jpg\",\"articleSection\":[\"Residuos\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/artelatz.eus\\\/es\\\/2012\\\/03\\\/el-reto-de-olaia-conciencio-a-la-ciudadania-sobre-la-importancia-del-reciclaje-2\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/artelatz.eus\\\/es\\\/2012\\\/03\\\/el-reto-de-olaia-conciencio-a-la-ciudadania-sobre-la-importancia-del-reciclaje-2\\\/\",\"url\":\"https:\\\/\\\/artelatz.eus\\\/es\\\/2012\\\/03\\\/el-reto-de-olaia-conciencio-a-la-ciudadania-sobre-la-importancia-del-reciclaje-2\\\/\",\"name\":\"El reto de Olaia concienci\u00f3 a la ciudadan\u00eda sobre la importancia del reciclaje &#8226; 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